Yuppy

Free the floof.

Yuppy elevates dog fur care with premium products designed to meet the unique needs of every breed.

Tailored to pet owners who seek only the finest care for their dogs, Yuppy’s branding exudes sophistication and personalization. We grounded the design in a refined blue and cream color palette that feels fresh, while organic, hand-drawn illustrations of various dog breeds celebrates individuality. Elegant typography and minimalist packaging elevate the overall aesthetic, positioning Yuppy as a leader in the luxury pet care market.

Our work for Yuppy helps ensure that fur maintenance is simple and special.

What we did

  • Packaging
  • Verbal Identity and Messaging
  • Visual Identity System
  • Merchandise
  • Print Design
  • Brand Identity
  • Brand Personality & Voice
  • Brand Strategy & Positioning