Wollensky’s Grill

Whiskey, ice, and everything nice.

A longtime staple of Midtown Manhattan, Wollensky's Grill is the casual spinoff of the uppercrust Smith & Wollensky steakhouse next-door. This boisterous all-American restaurant serves up New York quality and charm with none of the fuss.

Our work for Wollensky’s streamlines its rich brand heritage into a clear and iconic brand identity. Capitalizing on the trademark green restaurant exterior, we diffused modest typography and minimalist illustrations across various touchpoints. Laying our fresh designs across the finest paper fuses the past with the present, thereby creating a New Classic. Altogether, our work proves this restaurant takes its meat seriously and makes it look effortless.

What the New York Times calls “a steakhouse to end all arguments,” Wollensky’s Grill pushes beefeater boundaries with bold mastery paired with fine design.