Wayward Fare
Follow the ways of The Wayward.
Wayward Fare is a warm and refined culinary reverie. Its seasonally charged eclectic menu weaves together a tapestry of international flavors. Led by renowned chefs with nomadic culinary backgrounds, the restaurant transcends borders and typifies the global heartbeat of New York City.
Our brand identity takes inspiration from the restaurant’s elevated rustic menu and rich, earth toned interiors. We designed a sharp, sophisticated logo and crisp graphic elements like lines and borders that speak to the elevated fare. Sandstone and umber tones saturate the color palette, harkening to the wood-burning oven in the back. Every brand touchstone feels upscale yet inviting.
Wayward Fare is more than a restaurant–it’s a multicultural respite for anyone traveling by.
What we did
- Art Direction, Photography & Video
- Visual Identity System
- Print & Digital Campaigns
- Signage & Environmental Design
- Print Design
- Brand Identity
- Brand Personality & Voice