Watermelon Road

Snack happy. Snack healthy.

At Watermelon Road, snacking happily and healthily go hand in hand. The brand was born to meet the needs of busy people on the go who crave snacks as nutritious as they are delicious, with none of the mess. Watermelon Road now offers an array of uniquely flavored dried fruit jerkies at the highest quality, necessitating itself in the bustling snack market.

Working closely with the founder, we developed a colorful family-friendly brand identity to capture the brand’s mission and audience. Our raw illustrations emulate the organic nature of the products, and their small-batch hand-prepared assembly. Moreover, every playfully pastel package nods to the vivid flavors inside and the fun of simply snacking. The result is a head-turning product tailored to convenience without compromise.

Through thoughtful brand building centered around a benevolent mission, Watermelon Road makes the decision to snack healthy, easy.