VSL

Have a good gut feeling.

The colloquial expression “trust your gut” has recently taken on a whole new meaning. But the crowded probiotic industry makes it difficult for consumers to choose the right supplements for their gut health. VSL arose to shield this discomfort as the clearest doctor-recommended solution for digestive relief.

To help VSL stand out, we revived the brand identity across print and digital applications. Starting with a streamlined logo, we imbued crisp colors and simple type abreast energetic photography. From a new website and social ads to flyers at the pharmacy, the culminating brand is clean, trustworthy, and aspirational. Our work helps anchor the brand in efficacy so consumers can focus on the rest of their well-being.

Since partnering with us, VSL has enveloped the medical space as a probiotic trailblazer, introducing specialty supplements like VSL4Gut taking the BS out of IBS.