Village Den

The corner of vegan and paleo.

Village Den offers a modern twist on the traditional deli, serving up familiar comfort food favorites with health-conscious ingredients. The fast casual mainstay is spearheaded by Queer Eye’s resident food and beverage expert Antoni Porowski whose thoughtfully curated menu caters to a variety of dietary needs from paleo to vegan.

We worked together to develop a holistic brand identity that looks fresh and feels dependable. At the heart of the restaurant lives a colorful mural by local artist Jeremyville, featuring iconic visuals of the West Village. To complement the mural and the minimalist interiors, we designed a clean brand swathed in blue and white. Our brand mark integrates initials from the name into an abstract smiley face, representing the West “village” residents who dine there. We have also peppered quippy messaging and crisp, angular graphic elements to reinforce the restaurant’s commitment to freshness and inclusivity.

Village Den’s branding strikes a perfect balance between old-school comfort and contemporary wellness, making it a true neighborhood favorite.