Tiger & Eloise

Look good in comfy.

In 2024, Stoney Clover Lane grew its empire from trailblazing accessories to cozy clothing. With frequent drops of everyday basics in every color, Tiger & Eloise proves that comfort doesn’t have to compromise style.

At the helm of this launch, we built a brand all about softness. Our custom layered logo glides upward from left to right, complementing the aptly illustrated cloud mascot. Bubbly typography and a calm, bright color palette drives home the tone, distinguishing the brand as approachable and effortless, just like the clothing.

Our soft brand system for anything-but-basic clothes make the laziest day a luxury and every other day feel like the weekend.