Thoroughbread

Old world tradition, fast.

In 2023, Miami restaurateur Franco Stanzione added Thoroughbread to his reputed list of pizzerias. His new fast casual venture combines old-world tradition and new-world innovation to create deliciously affordable wood-fired pies.

We worked with Stanzione to develop a fresh take on classic pizza branding. Our custom cursive tomato red logo is reminiscent of old-school pizzerias as we strip down other brand touchstones in black and white which appears more modern and savvy. Building on this clean brand foundation, we developed trusty emblems and text lockups to accentuate messaging and broaden the brand presence from stickers to signage. Our branding echoes the pizzeria’s simple and high-quality menu, spotlighting what matters most–the pizza.

Thoroughbred is a fresh slice of American pizza culture, where classic meets contemporary in every visual detail.