The Sosta

Mangiamo, Baby.

The Sosta, meaning “break” in Italian, plays on the idea of a well-deserved break, as well as breaking bread over a great meal. Open seven days a week featuring an all-day menu and weekend brunch, The Sosta offers guests the opportunity to enjoy fresh, authentic Italian dishes, including a focus on signature, house-made pastas and sauces, chef-crafted salads, fresh-baked focaccia sandwiches, antipasti boards, daily soups, specially-curated house wines and beers on tap, fresh-baked cookies and locally sourced gelato from Fresco Gelateria in the East Village.

What we did

  • Merchandise
  • Naming
  • Brand Strategy & Positioning
  • Market & Competitor Analysis
  • Brand Personality & Voice
  • Brand Identity
  • Print Design
  • Signage & Environmental Design
  • Print & Digital Campaigns
  • Digital & Web Experience
  • Visual Identity System
  • Verbal Identity and Messaging
  • Art Direction, Photography & Video
  • Packaging
  • Marketing