The Smile To Go

A smile a day.

Smile To Go is a fast-casual offshoot of the iconic The Smile restaurant, bringing its signature quality and charm to busy New York city goers.

We developed a micro brand identity that mirrors The Smile’s relaxed atmosphere yet dependable service, while catering to the fast-paced energy of a grab-and-go eatery. Playful messaging and warm, inviting colors evoke the lively atmosphere of a bustling kitchen, while clean layouts and thoughtful design details emphasize the brand’s dedication to freshness and quality. From packaging to in-store graphics, the branding ensures a seamless and memorable experience that extends The Smile’s legacy to a new audience.

Friendly, fresh, and full of flavor, Smile To Go arises is the standout choice for anyone on the go.