Soy Cowboy

The heat is on.

Soy Cowboy is an upscale pan-Asian dining experience, bringing the vibrant energy of late-night Asian markets to Dallas, Texas. The heart of the restaurant features a dramatic fire suspended from the ceiling, setting the tone for a sensational meal.

Our brand identity embodies Soy Cowboy’s fiery spirit. We have emblazoned a bordered logo inspired by Thai calligraphy over a sleek red and black color palette. Dynamic visuals mimicking the blur and intensity of flickering flames comprise compelling background images. The result is a brand identity that seamlessly connects the intense heat of the kitchen with the warm, immersive dining experience that distinguishes Soy Cowboy.