Sage Kitchen

The Kosher Café on Bowery.

Sage Kitchen is an airy oasis of natural light and wholesome ingredients on Bowery. Starting as a popup caterer, the healthy food purveyor evolved into a crowd-favorite fast casual staple in the East Village. The go-to healthy escape for busy New Yorkers.

Our brand identity reflects the restaurant’s fresh approach to clean eating. We designed a modern logo with a handwritten touch and curated a sage green and white color palette, blending modernity with homestyle. The minimalist tiles we designed for the interior serve as a visual thread throughout the brand, inspiring graphic patterns on packaging and other touchpoints.

Our branding underscores the restaurant’s mission of serving clean, fresh, and thoughtfully crafted food, making Sage Kitchen not just a place to eat, but a respite amidst the city’s bustle.