RoFo Chicken

Legendary chicken.

Born and breaded in Baltimore, RoFo Chicken serves legendary fried chicken with local charm. Dotting gas stations in convenient stores across the northeast, the brand fills the pervasive void of fast, delicious food for hungry travelers passing by. With cutting edge cooking technology and Baltimorean flavor, RoFo fans never have to choose between palate and convenience.

We partnered with the RoFo Chicken family to develop a brand as craveable as its food. Drawing from its rich heritage, we wove special emblems from past eras into one modern memorable identity. Our exuberant mascot personifies the brand and emulates the warm hospitality of RoFo culture. Our bold red palette and interstate-inspired collateral strengthen the chain as a fast food cornerstone at even the busiest intersections. Altogether, the new RoFo brand hooks fried chicken fans everywhere.

Our branding for RoFo is the new classic, honoring a decades-old devoted fanbase while embracing new zealots to come.