PS110

Kids rule.

PS110 is a dual language elementary school in Greenpoint, Brooklyn. Having frequent fundraisers and events on the calendar, our youngest clients ever approached us with a rebrand in mind to help capture their spirit and everyone’s attention.

We crafted a comprehensive brand identity for PS110 bursting with color and creativity. Inspired by children’s arts and crafts, our organic logo and playful illustrations feel alive and spontaneous. From muraled hallways to tie-dye hoodies, the bold branding is as dynamic and adventurous as the students themselves.

Our rebrand unites the school under a shared sense of fun and discovery that doesn’t just speak to the kids—it celebrates them.