Pictofit
Virtual Try-On for Real, Personal Shopping.
Reactive Reality is a leading augmented reality company that champions generative AI for the future of fashion.
We worked together to design and prototype its state of the art virtual try-on platform PICTOFiT which creates photorealistic avatars of shoppers and apparel in real time. Our cool-toned, minimalist, modern design approach thoughtfully considers the user experience from the mobile app to the desktop chrome extension.
The result is an authentic, interactive shopping experience at the forefront of UX/UI design and fashion technology.
What we did
- Marketing
- Packaging
- Art Direction, Photography & Video
- Verbal Identity and Messaging
- Visual Identity System
- Digital & Web Experience
- Merchandise
- Print & Digital Campaigns
- Print Design
- Brand Identity
- Brand Personality & Voice
- Market & Competitor Analysis
- Brand Strategy & Positioning
- Naming
