Panatea

Sip up and zen out.

Panatēa is a health and lifestyle-driven matcha brand offering green tea that can be slowly steeped or instantly mixed for naturally-fueled energy anywhere. The brand sustainably sources the finest tea leaves from Japan, offering the highest quality matcha through the cleanest practices.

Our branding for Panatēa brings the vigor of the fitness industry into the raw and refined beverage space. We blended bold duotone packaging with pops of color and organic sweeps of tea-like textures. From matcha packets to tea canisters to specialty starter sets, the overarching brand identity emerges modern yet holistic, just like the product line.

Together, we have helped the ancient tradition of matcha become a household staple, distinguishing Panatēa as an original tea trailblazer.