Must Love

Simply good (for you).

Must Love makes incredible indulgent treats using simple, recognizable plant-based ingredients. Everything is made with an oat milk or banana base, and naturally sweetened with real fruit like dates and coconut. The brand was born to satiate the sweet tooth of a growing market of non-dairy consumers.

Starting with the name, we sprinkled spirit into every stage of the brand’s expression. Vibrant patterned treat boxes, mouthwatering close-ups of every flavor, and quick quips that encourage indulgence. The culminating brand personifies the universal nostalgia of childhood sweets, with a guilt-free spin.

Today, our branding for Must Love dots the aisles of grocery stores all over the country, helping ice cream-lovers eat better by the bowlful.