Mercato Fabbrica

A feast for the senses.

Mercato Fabbrica is a one-of-a-kind NYC food hall that celebrates artisanal goods and European craftsmanship.

We created a brand identity that bridges tradition and modernity, blending bold, old-school aesthetics with a cool contemporary edge. Classic European market-inspired typography takes center stage, which is complemented with a pared back color palette. From vintage-style signage to bold, graphic packaging, every element highlights the market’s dedication to quality and authenticity.

Our branding transforms Mercato Fabbrica into more than just a food hall–offering an immersive and unforgettable culinary experience.

What we did

  • Visual Identity System
  • Naming
  • Brand Strategy & Positioning
  • Market & Competitor Analysis
  • Brand Personality & Voice
  • Brand Identity
  • Print Design
  • Signage & Environmental Design
  • Print & Digital Campaigns
  • Merchandise
  • Digital & Web Experience
  • Verbal Identity and Messaging
  • Art Direction, Photography & Video
  • Packaging
  • Marketing