Mercato Fabbrica
A feast for the senses.
Mercato Fabbrica is a one-of-a-kind NYC food hall that celebrates artisanal goods and European craftsmanship.
We created a brand identity that bridges tradition and modernity, blending bold, old-school aesthetics with a cool contemporary edge. Classic European market-inspired typography takes center stage, which is complemented with a pared back color palette. From vintage-style signage to bold, graphic packaging, every element highlights the market’s dedication to quality and authenticity.
Our branding transforms Mercato Fabbrica into more than just a food hall–offering an immersive and unforgettable culinary experience.
What we did
- Visual Identity System
- Naming
- Brand Strategy & Positioning
- Market & Competitor Analysis
- Brand Personality & Voice
- Brand Identity
- Print Design
- Signage & Environmental Design
- Print & Digital Campaigns
- Merchandise
- Digital & Web Experience
- Verbal Identity and Messaging
- Art Direction, Photography & Video
- Packaging
- Marketing
