Jack’s Wife Freda Wine

Not your grandma's wine.

Always collaborating with neighboring brands, Jack’s Wife Freda jumped at the opportunity to turnkey its own line of wines that pair well with its homespun fare and rollicking atmosphere.

Having helped forge the Jack’s Wife Freda legacy since its inception, we designed a wine packaging system that complements their memorable look we all know and love. Our design is inspired by the kitchen itself—labeling containers with yellow tape and personal handwriting—along with the homestyle art of collage. Going further, every varietal offered informs the color of the label that packages it. The result is a quirky cohesive design that accentuates Jack’s Wife Freda’s personality.

Our continued and ever evolving branding efforts for Jack’s Wife Freda have helped it become the cult favorite, perennial mainstay that it is today, and stay that way.