Isla
Taste the tides.
Born in Australia and raised in New York, Isla is a modern eclectic brasserie. The restaurant anchors at the foothill of the Hotel Hendricks, bringing a seasonally-charged coastal menu and creative cocktails to the busy, bustling neighborhood of Midtown Manhattan.
We engaged a focused approach toward the brand identity, crafting transitive designs that function from midday to night. Our seaside-inspired logo and illustrations encapsulate the restaurant’s breezy atmosphere, while refined elegant typography nods to the posh Midtown lifestyle outside. Calm and compelling, the branding invites us to enter into a wellspring of imaginative dishes that take us traveling.
Since its highly anticipated opening, Isla has broadened its brasserie reach to Brooklyn and beyond.
What we did
- Packaging
- Verbal Identity and Messaging
- Visual Identity System
- Digital & Web Experience
- Merchandise
- Signage & Environmental Design
- Print Design
- Brand Identity
- Brand Personality & Voice