Isla

Taste the tides.

Born in Australia and raised in New York, Isla is a modern eclectic brasserie. The restaurant anchors at the foothill of the Hotel Hendricks, bringing a seasonally-charged coastal menu and creative cocktails to the busy, bustling neighborhood of Midtown Manhattan.

We engaged a focused approach toward the brand identity, crafting transitive designs that function from midday to night. Our seaside-inspired logo and illustrations encapsulate the restaurant’s breezy atmosphere, while refined elegant typography nods to the posh Midtown lifestyle outside. Calm and compelling, the branding invites us to enter into a wellspring of imaginative dishes that take us traveling.

Since its highly anticipated opening, Isla has broadened its brasserie reach to Brooklyn and beyond.

What we did

  • Packaging
  • Verbal Identity and Messaging
  • Visual Identity System
  • Digital & Web Experience
  • Merchandise
  • Signage & Environmental Design
  • Print Design
  • Brand Identity
  • Brand Personality & Voice