Free Rein

Get up and get after it.

It was only natural for Yellowstone star Cole Hauser to forge a cowboy coffee brand with his buddies inspired by his Texas heritage. Free Rein is built to rally early risers and dream chasers around the untamed spirit of the American Wild West.

We partnered with Free Rein to streamline the brand and continue its expansion efforts. From strategic partnerships to cold brew and merchandise, every brand touchpoint embodies a sense of freedom and determination.

Our designs reflect the rugged independence of the cowboy spirit, empowering customers to start their day with the same bold energy that drives Free Rein’s purpose.