Emily in Your Phone

Ignorance is not bliss.

With a mission to cut through the noise of misinformation, Emily in Your Phone equips her followers on all social media platforms with the knowledge they need to engage in meaningful political conversations.

The identity we created reflects Emily’s commitment to clarity and accessibility. Our branding is primarily blue and pink, with an extended range of secondary color pairings that allow the system to adapt for a variety of use cases—from breaking news to statistics to live commentary. Bold typography, patterns, and holding shapes push the system further, resulting in a dynamic brand that balances flexibility and consistency across every platform.

Altogether, our branding captures the energy of grass roots politics, helping the instagram account acquire 50,000 more followers and counting.