Diesel & Duke

Keep your friends close. Keep your burgers closer.

The founders of Diesel & Duke could write a whole story about how it started. But let’s face it, the burgers speak for themselves. Perfect for a family night at home or a lively gathering for the big game, this beloved burger joint serves handmade, mouthwatering burgers and fries. Everything on the menu is classic and cooked to perfection.

To differentiate Diesel & Duke amidst the saturated fast food space, we sought out to visually define the brand in a new way. The logo is modern yet nostalgic, inspired by hand painted fast food signage. To contrast the typical red-toned fast food competitors, we created a unique color palette of teal and turquoise, reinforcing the brand’s cool attitude and fresh food. Combining these elements with family-friendly illustrations and energetic messaging help capture the brand’s broad audience and satiate their appetite.

Our branding for Diesel & Duke has become a cornerstone of the brand’s success as it expands internationally with four locations (and counting), touching the hearts of burger lovers everywhere.