Chip City

Perfectly gooey, deliciously chewy.

Chip City serves mouthwatering picture-perfect cookies fresh out of the oven. Always pushing cookie boundaries and crafting unforgettable flavors in and around Manhattan.

Formerly known as Chip, we broadened the brand to Chip City and created a warmhearted world filled with heaps of happiness and a dash of nostalgia. Every brand touchstone we crafted lays a strong foundation for fresh customizations to come, like new flavors and new locations. The identity culminates as energetic but cohesive, sweet and sensational.

With lines out the door and viral specialty flavors, our blissful branding for Chip City has stolen the heart’s of cookie lovers at over thirty locations (and counting).

What we did

  • Digital & Web Experience
  • Brand Strategy & Positioning
  • Market & Competitor Analysis
  • Brand Personality & Voice
  • Brand Identity
  • Print Design
  • Signage & Environmental Design
  • Print & Digital Campaigns
  • Merchandise
  • Visual Identity System
  • Verbal Identity and Messaging
  • Art Direction, Photography & Video
  • Packaging
  • Marketing
  • Naming