Chicago Cutlery

Premium quality tools with a proud history.

Since 1930, Chicago Cutlery has crafted high quality, professional-grade knives for the home. Comfortable and engineered to make cutting effortless, it's the #1 brand in forged cutlery.

For its anniversary Heritage Collection Knife Set, we aimed to underscore the brand’s craftsmanship and celebrate its proud history. Our sleek packaging design thoughtfully gilds a lush minimalist exterior with incisive messaging that points out what home cooks cherish most: precise cuts, ergonomic handles, just the right weight and balance.

Classic in its own right, the Chicago Cutlery Heritage Collection cements its reputation as the world’s greatest knife brand.

What we did

  • Packaging
  • Art Direction, Photography & Video
  • Verbal Identity and Messaging
  • Visual Identity System
  • Print Design
  • Brand Identity
  • Brand Personality & Voice
  • Market & Competitor Analysis
  • Brand Strategy & Positioning