Breads Bakery

The House of Babka

Famous for its unrivaled breads and pastries, Breads Bakery has fostered an ever-rising devout following that cherishes every batch with every bite. Gradually, it has expanded from its original Union Square flagship location, bringing artisanally billowy croissants, babka, and more to neighborhoods across Manhattan.

For the beloved bakery, we revived their brand identity with heart and soul at every touchpoint. From the burnished bready logo to the homestyle pastry illustrations and handicraft packaging, folding these elements together conveys a sense of comfort and perpetuity. Topped off with sentimental messaging, our work leavens the brand’s iconic status and helps guarantee love at first bite.

Always churning out new storefronts and speciality treats, the bakery’s new face has helped it reintroduce itself with polish and poise.