A. B. Biagi

A Scoop of Sunshine.

The founder of A.B. Biagi, Antonio, fell in love with gelato at an early age. Born to an Italian family in the Brazilian countryside, he learned to adapt the gelato recipes of his heritage with local fruits and techniques, creating signature flavors like Bossa Nova Cream.

We worked with Antonio to design a brand identity for his gelateria that evokes the warmth and comfort of his childhood kitchen in São Paolo. Its yellow façade, reminiscent of Brazil’s national colors, instantly welcomes patrons. Our custom handwritten logo nods to the artisanal flavors and natural ingredients. Furthermore, we illustrated fruits and the national bird of Brazil in sun-drenched colors to emphasize regional freshness.

Our branding reflects the artistry and passion behind Antonio's gelato, with designs as bold and inviting as the flavors themselves.

What we did

  • Marketing
  • Packaging
  • Art Direction, Photography & Video
  • Verbal Identity and Messaging
  • Visual Identity System
  • Digital & Web Experience
  • Merchandise
  • Print & Digital Campaigns
  • Signage & Environmental Design
  • Print Design
  • Brand Identity
  • Brand Personality & Voice
  • Market & Competitor Analysis
  • Brand Strategy & Positioning