The Perlant

Uncork the extraordinary.

The Perlant is a members-only social club rooted in wine. Founded in Atlanta with plans to launch in major cities across the country, The Perlant celebrates and educates members about the nuances and terroir found within every bottle.

We partnered with the membership club to cultivate the brand from the ground up. Inspired by the name, a rare effervescent white wine, we designed a friendly yet refined logo. Our brand mark abbreviates the logo with curves and angles subtly nodding to the shape of a wine glass. Deep earthy tones of oxblood and ebony capture the exclusivity of the club, while playful compositions and a darling vineyard snail motif attract every generation.

Our work positions The Perlant to appeal to the wine curious and wine connoisseurs.

Coming Soon.

What we did

  • Packaging
  • Verbal Identity and Messaging
  • Visual Identity System
  • Digital & Web Experience
  • Print & Digital Campaigns
  • Signage & Environmental Design
  • Print Design
  • Brand Identity
  • Brand Personality & Voice