Schnipper’s Quality Soups

Best soup in town.

Ever since their mom’s Saturday Sloppy Joes, the Schnipper’s brothers have been passionate about two things: cooking and eating. These New York City restaurant veterans are proud to open Schnipper’s Quality Soups, their fifth restaurant in thirty years, at the very same location where they started their first.

Partnering together, we crafted a brand identity all about soup. Our work plays on the nostalgic motif of alphabet soup as it weaves fun and whimsy across all touchpoints. From vivid photography to inviting messaging, the branding ultimately balances timeless traditions with a modern sensibility.

Schnipper’s Quality Soups serves up more than just a meal; it offers an experience that marries the simplicity of yesteryear with today’s demand for high-quality, flavorful fare.