Simply Filters

Pure air, peace of mind.

Simply filters makes breathing fresh air indoors possible by offering high quality air filters at an affordable price point. With a mission to remove the confusion often associated with air filter selection, Simply Filters offers a smart and simple shopping experience that caters to the practical needs of today's consumers.

Our brand refresh for Simply Filters is clean and modern. We developed an ownable logo featuring two unique divots that subtly nod to the ridges of an air filter. The color-coded Merv system fosters an intuitive shopping experience so customers can easily understand and purchase different filter strengths for their clean air needs. Plenty of breathing room throughout layouts and natural kraft packaging further advance the clean nature of the brand.

Everyone deserves to breathe fresh air and Simply Filters makes this possible through high-value, cost-effective air filters.