Stretch

Stretch Pizza, founded by the pizza geek and renowned chef Wylie Dufresne, pays homage to the classic New York slice. The name represents the restaurant’s duality, alluding to pizza dough and Wylie’s innovative culinary techniques that improve upon the nostalgic flavors we know and love.

We designed a bold brand identity for Stretch that captures the restaurant’s creative spirit. Eschewing traditional pizzeria colors like red and green in favor of a bright, the brand sports ownable orange that sets Stretch apart from its competitors. Dynamic typography playfully stretches across every touchstone, spelling out menu items and messaging. We also incorporated minimalist triangles and patterns that emulate the iconic shape of pizza slices. Our cohesive visual identity advances Stretch’s commitment to redefining the New York pizza genre.

Stretch captures the spirit of New York's pizza tradition while boldly stretching the boundaries of culinary creativity and visual design.