Soulfly

Soulfly serves up authentic comfort food classics with deep Southern roots. Employing a modern approach in the kitchen, Soulfly’s head chef Troy Tingling uses exclusive soundwave technology to cook chicken faster with less oil. Soulfly proudly boasts the healthiest, juiciest, and crispiest fried chicken around.

We partnered with Soulfly to build a memorable brand identity with heart and soul from the ground up. The very name signals the brand’s culinary origins, while our charismatic mascot embodies the friendly confidence that fuels the brand. We seasoned the brand even more with graphic bursts and quippy callouts. Altogether, our vivid branding helps spotlight Soulfly’s warm hospitality and unpretentious atmosphere, drawing in its ever growing fried chicken fanbase.

Touching brick-and-mortar storefronts and pop-up friendly food trucks, our partnership has helped Soulfly soar in the heart of Miami.