Dez

An Oasis in the City.

Known for its equally craveworthy bites and aesthetic restaurant space, Dez serves modern Middle Eastern on a lively stretch of Mulberry Street in SoHo, New York City. Its crowd-favorite menu items like millennial pink beet hummus and jeweled saffron rice alone capture the cultural fusion that has cemented the restaurant as a cultural, culinary mainstay.

Our branding is inspired by traditional Middle Eastern motifs–vivid colors, pattern tiles, ornate rugs, and organic pottery. Eye-popping signage nods to the vibrant world awaiting inside. Eclectic desert illustrations sprinkled across packaging and stationery excite and delight. To drive the brand home, we riffed on ‘90s nostalgia for fast-selling bucket hats, slap bracelets, tie-dye shirts and color-changing water bottles. Ultimately, the brand comes to life across all touchstones.

Dez truly dazzles at every corner, blending traditional relics with contemporary finishes.