The Joyce

Rare fare at the reverie.

Where American steakhouse and French brasserie become one. Joyce is a sleek and sultry fine dining restaurant located off the old storied cobblestone streets of Miami beach. It’s highly esteemed for unequivocally craveworthy steaks, chops, and burgers–not to mention martinis.

Inspired by the restaurant’s namesake, a down-to-earth debonair grandmother, we designed a sophisticated brand identity reminiscent of bygone eras. Every brand touchstone thoughtfully evokes sentimental sojourns. Sepia swathed parchment, artful food illustrations, and dainty ornamental details that line the borders of every menu. Blending nostalgic visual cues with masterful contemporary dining altogether effect an indelible dining experience.

The quintessence of old world ambiance and culinary caliber, Joyce has become a meat lover’s reverie and it’s just getting started.